Hero Cosmetics Carnival Event

The Brief:

For Hero Cosmetics’ first West Coast event, we took a playful, tongue-in-cheek approach to create a carnival-inspired experience. The event celebrated their signature product, the pimple patch, in a fun and memorable way that blended beauty with a sense of humor.

Role: Venue Sourcing, Concept, 3D Rendering, Design & Production.

The Experience: We designed custom carnival games with a playful twist, incorporating the iconic pimple patches into each activity to create a fun and engaging experience for guests. The games, all themed around "patching pimples," brought Hero Cosmetics' brand personality to life in a cheeky, interactive way. To further enhance the event, all food elements, from cotton candy to churros, were branded with Hero's signature look, ensuring the brand was woven throughout every detail. Guests also enjoyed an added touch of entertainment with a magician performing magic tricks, alongside specially crafted cocktails for a memorable treat.